Get Involved

Heart of Canal St 25th Anniversary Campaign

Share Your Heart!

Heart of Canal Street is Potawatomi Hotel & Casino’s signature community program that raises funds for children’s charities – and Variety is in the running to be a beneficiary. This marks its 25th anniversary. 

Heart of Canal Street has raised more than $18 million for hundreds of area children’s charities since 1994. The program honors the Potawatomi tradition of nurturing younger generations so they grow to lead healthy, productive lives.

Half of each $3 or $7 Canal Street Bingo game purchased goes to the Heart of Canal Street fund, which totaled more than $1.1 million last year! Share your heart by playing the Canal Street Bingo game now through Dec. 13. Visit to learn more.



Fundraising Event Volunteer Opportunities 

We are always looking for help from volunteers! Volunteering can be one of the most rewarding experiences that you can undertake.

There are a number of events during the year that require help from dedicated volunteers. Current volunteer opportunities are listed below.  Click the button below to fill out a Pre-Screening Form and we will be in contact with you to let you know of upcoming volunteer opportunities. If you have any questions, please contact us at 262-777-2090 or

Future Program Event Volunteer Opportunities 

Please stay posted for Future Kids event volunteer opportunities.

Chatter Matters! Communication Camp 

We are looking for volunteers to help with camp activities (arts and crafts, music, nature walks, and more) at our annual overnight camp! Please contact us at 262-777-2090 for more information on this volunteer opportunity.



Every week, Variety of Wisconsin touches the lives of many children in need, helping them to live, laugh, and dream. Our donors, members, volunteers, and sponsors are the ones who make this happen. Without your support and generosity none of this would be possible. It doesn’t take much to make a big difference. Read about the different ways you can help below:

Make a Financial Contribution 

Much of our financial support comes from individual gifts. There are several easy ways you can donate to Variety.

  • Click the button below and make whatever financial contribution you can to help Variety’s kids.
  • Select Variety as your charity of choice through the United Way Community Giving program and contribute to Variety each pay period though an automatic deduction from your paycheck.
  • Ask your employer to add Variety to the list of charities on your employee giving program.
  • Mail a check payable to Variety – The Children’s Charity to: Variety – The Children’s Charity of Wisconsin 12425 Knoll Road, Suite 110 Elm Grove, WI 53122

Donate an Auction Item

Variety is the grateful beneficiary of several fundraising events throughout the year. Donate an auction item, such as a gift certificate, gift basket or week at your vacation home, and help us raise the money we need to help more kids in need.


Gold Hearts

Since 1991, the Gold Heart Pin Campaign has been Variety’s signature fundraising endeavor. Variety works with one major motion picture studio every year, including Lionsgate, Twentieth Century Fox, Walt Disney Studios Motion Pictures, Sony, Paramount, Warner Bros. and Universal Pictures to design a pin based on a film or character, including universally recognized characters Mickey Mouse, Kermit the Frog, E.T., Spider-Man, Shrek, Yogi Bear, Yoda, Darth Vader, R2-D2, C-3PO, Minions, and Smurfs. Through this partnership, the Gold Heart Campaign has raised millions of dollars to help children in need.

The collector’s item will be available for a minimum donation of $2.00 in movie theatres and select retail outlets nationwide. You may get your pin at all Marcus Theatres in Iowa, Illinois, Minnesota, Nebraska, North Dakota and Ohio. You can also find our pins at Rogers Cinema, Micon Cinemas, Rouman Cinema, Historic State Theatre, Luxury 5 Cinemas, and Stanley Theater. A full list of participating locations can be found on


We invite you to participate in our Paper Heart Campaign to help us raise funds and awareness for Variety! It’s a fun and easy opportunity for businesses to give back to the community in a meaningful way.

It’s easy to participate! Here’s how it works:

  • We provide you with all of the materials you need for the campaign including paper hearts, posters/counter cards, campaign guide with instructions
  • You ask your customers/clients/friends to donate a minimum of $1 to Variety
  • Your customers/clients/friends receive a paper heart for their donation, which includes a space to write their name
  • You display the paper heart in your place of business
  • Paper hearts are “sold” anytime between November to August (minimum 30 days).
  • Your business name and website link will be added on our website.
  • All proceeds will be used to purchase necessary medical equipment and ensure that we fulfill our mission to provide life-enriching assistance to Wisconsin children challenged by physical disabilities.

Join the campaign! Please contact Dua at or 262-777-2090 for more information.


The ladies spoke and we listened! LOV, Ladies of Variety, is our latest initiative. We are bringing new and exciting events geared toward ladies!

We are in the process of planning LOV events including dinner & a chick-flick, adventure days, shopping outings, and more! Our goal: to bring unique, fabulous events that will become “must attend” for ladies and their girlfriends. The end result: a memorable day out for the ladies that connects them with Variety’s children and mission. Please contact the Variety office at 262-777-2090 for more information or to volunteer for an event.